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Powtoon is a web-based program that helps customers create engaging, high-quality presentations and videos. It comes with a suite of tools and templates packed into a well-designed platform with an inviting, user-friendly interface.
Its range of tools and capabilities make it a popular pick for marketing purposes, but it can also be a great choice for creating learning and education content. However, since you’ll need a business or enterprise plan to access all the features, this software might not be a good pick for everyone.
Detailed Review of Powtoon
Powtoon is a worthwhile consideration for those seeking a program to create engaging, professional-level videos and presentations. Its array of features lends well to this process, making it doable for those at any level.
Here are a few key features of the Powtoon software, along with my personal take on each feature.
Music Library
Powtoon offers a solid library teeming with royalty-free soundtracks you can add to your creations. Adding the tracks you like is quick and easy, limiting the time spent importing audio from other platforms and incorporating it into your content.
Of course, you can always add your own custom audio soundtracks or voiceovers by importing them into the platform.
My personal take: Spicing up your content with readily available audio soundtracks is quick and easy, although importing your own audio can take a bit longer.
Text-to-Speech
Powtoon offers a text-to-speech feature in certain plans. This feature allows you to type dialogue for your characters or narrate the goings-on in your video. Once you type the desired text, you can select the voice you want to read the narrative. Additionally, you can choose from 30 languages to convey your content.
This feature is a handy way to add a voice to your characters without uploading professional voiceovers. Additionally, it can help keep your characters differentiated by choosing different voices to ensure your viewers don’t get confused due to identical voices.
My personal take: The text-to-speech feature is an excellent way to take your video to the next level, especially if you have various characters conversing. However, it is only available on the business plan, which costs extra.
Numerous Templates
Powtoon offers a vast array of templates for its customers to make video creation even easier. The templates are divided into various categories, allowing you to select the option that best matches your needs and video intention.
For example, the Marketing video templates include Customer Success Story, Investor Deck, and Business Plan Infographic. This category is further divided into templates by intention, including Lead Generation, Explainer Videos, and Social Media.
My personal take: The abundance of templates is helpful, especially for newbies learning the video editing ropes. I like how the templates are divided into categories and subdivided within each category, as this makes it easy to find exactly what you’re looking for.
Camera Movement
Powtoon recently added a camera movement feature to its business and enterprise plans. You can use this feature to pan the camera to create a different point of view by moving it left, right, up, or down. You can even zoom in on a character or scene to emphasize a point.
This feature allows you to add a more interesting dynamic to your video and keep your audience entertained. However, it’s important to note that this feature is currently unavailable in the Lite and Business plans.
My personal take: A video that remains at the same spot and point of view throughout its duration can quickly become boring, so this feature is a great addition to your arsenal.
Character Builder
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<p>Create characters that fit into your story by changing their clothing, skin tone, hairstyle, facial features, and accessories. Choose from various clothing colors to match your characters to your brand, or add your branding to the clothing. </p>
<p>The array of options makes it easier to create characters that lend to and help convey your story better. For example, if you’re creating a marketing video for your store, you might choose colors that match your brand and stick the company logo on the shirts to mirror your brand and employees. </p>
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My personal take: Having an easy way to construct a personalized character is a must-have, especially if you’re making branded content.
PowerPoint to Video
This tool allows you to transition your PowerPoint into a video by simply using Powtoon’s Office 365 add-ins. You can export a pre-made PowerPoint presentation into the Powtoon studio to morph it into a more engaging video.
Powtoon will quickly convert the PowerPoint presentation into video format in the studio. At this point, you can add footage, images, characters, animation, voiceovers, or music to the mix to spice up your newly created video. Once you’re done, export it to wherever you need it!
My personal take: This feature is somewhat unique but incredibly useful, especially if you have numerous ready-made PowerPoint presentations for your business but want to spice them up to make them more engaging.
Reasons Behind My Ratings
Features: 4.6/5
Powtoon offers an impressive feature list that sets it apart from several of its competitors. It offers numerous ready-made templates and animations, a character builder, text-to-speech functions in 30 languages, and a PowerPoint-to-video feature.
Even the free version offers a solid array of features, so you don’t necessarily need to pay much to enjoy the benefits of Powtoon. Of course, if you want to take advantage of every high-end feature, you’ll need a Business or Enterprise plan.
Pricing: 3.7/5
Powtoon’s pricing is generally affordable, making it suitable for various applications. The Lite plan costs $15 per month (billed annually) and includes the basics, such as five premium exports per month and up to 10-minute videos.
The Professional plan, which costs $40 per month (billed annually), includes everything the Lite plan does but features a few extras. The Business plan is the top tier of standard subscriptions, costing $124 per month. There are a few additional plans available, including an Education plan, which costs $8 per month, and an Enterprise plan, which varies based on needs.
The docked points stem from the fact that you’ll need a pricier Business or Enterprise plan to take full advantage of every feature. The more affordable plans don’t come with every tool.
Ease of Use: 4.7/5
Powtoon is an outstanding option for beginners wanting to learn the editing basics. It’s incredibly easy to use due to its user-friendly and well-designed interface. The layout is bright and inviting, featuring each tool in a logical location.
The platform offers an impressive array of pre-made templates, transitions, and tools to help streamline the creation process. On top of that, Powtoon has an impressive learning center packed with tutorials and webinars that help newbies learn how to use each feature and maximize their subscriptions.
Using Powtoon to create videos and animations is surprisingly simple, even for someone without tech or design skills. While there might be a slight learning curve involved in learning the location of each tool, using this software is incredibly easy once you get the hang of things.
Support: 4.9/5
Powtoon customers have ample support resources to cover every question they may encounter. Firstly, there are numerous tutorials covering how to use this software, so you might find the answers to certain questions in those. Second, there’s a comprehensive searchable help center divided into categories that feature answers to common questions.
But if you can’t find the answer you’re looking for in the tutorials, webinars, or help center, you can always contact the customer support team, which is available 24/7.
Final Verdict
Powtoon is a powerful program designed to help you create interactive presentations and videos. It offers an impressive array of features, from ready-made templates and animations to helpful text-to-speech functions in 30 languages. While its offerings are incredibly popular for business marketing, it can also be a good option for beginners who want to learn the basics.
However, the price of business and enterprise plans, which are necessary to receive the full array of features, are steep and may create a barrier to entry, so it might not be a good fit for everyone.
